The COVID-19 pandemic has significantly transformed global air travel, leading to increased stress and heightened expectations among passengers. Indonesian airports, particularly Soekarno-Hatta International Airport, face the challenge of improving customer experience in this new normal. Gamification, which integrates game-design elements into non-game contexts, offers a promising solution to enhance passenger engagement and reduce stress. This study explores the potential of gamification IT solutions to elevate the customer experience at Indonesian airports. Using a qualitative case study approach, data was collected through interviews, observations, and document reviews to assess the effectiveness of gamification in addressing common passenger pain points such as long queues and loss times. The findings indicate that while many passengers are generally satisfied, there is significant potential to enhance their experience through gamification. This approach can convert neutral experiences into positive ones, boost overall satisfaction, and strengthen airport competitiveness in the recovering aviation market.

This study aims to analyze the impact of the Nine Box Talent Grid and competency enhancement on employee performance, with career development serving as a mediating variable. Identified research gaps indicate that although the Nine Box Talent Grid has been widely applied in talent management, inconsistencies remain regarding its effectiveness on employee performance, especially when mediated by career development. The research employs a quantitative approach with a sample of 86 employees from a total population of 105 employees at PT. Bara Selaras Resources. Results show that the Nine Box Talent Grid and competency enhancement significantly and positively influence employee performance, with career development partially mediating this relationship. These findings contribute both theoretically and practically to the development of more effective talent management systems.

Penelitian ini bertujuan untuk mengidentifikasi pengaruh langsung dan tidak langsung antara komunikasi, motivasi, dan lingkungan kerja terhadap kinerja karyawan di PT. Etos Nasional. Pendekatan yang digunakan dalam penelitian ini adalah asosiatif kuantitatif, yaitu untuk menganalisis pengaruh langsung dan tidak langsung antara variabel eksogen dan variabel endogen. Pengujian hipotesis dilakukan dengan menggunakan analisis jalur (path analysis) untuk mengukur pengaruh antar variabel. Uji ini bertujuan untuk mengetahui hubungan langsung maupun tidak langsung antara variabel bebas (eksogen) dan variabel terikat (endogen). Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah sampel jenuh, dengan total responden sebanyak 40 orang, yang mewakili seluruh karyawan di unit Logistics, Quality Control, Finance, dan Marketing PT. Etos Nasional. Berdasarkan hasil analisis jalur, penelitian ini menemukan bahwa komunikasi dan lingkungan kerja berpengaruh signifikan terhadap motivasi karyawan. Namun, pengaruh komunikasi terhadap kinerja tidak signifikan, sementara lingkungan kerja dan motivasi memiliki pengaruh signifikan terhadap kinerja. Selain itu, penelitian ini juga menunjukkan bahwa motivasi tidak berfungsi sebagai mediator dalam pengaruh komunikasi dan lingkungan kerja terhadap kinerja karyawan di unit Logistics, Quality Control, Finance, dan Marketing. Temuan ini memberikan gambaran tentang pentingnya komunikasi dan lingkungan kerja dalam memotivasi karyawan, tetapi juga menegaskan bahwa motivasi tidak selalu menjadi faktor perantara dalam hubungan tersebut.

Purpose - This study aims to investigate the influence of brand experience on brand loyalty, mediated by brand love, in the context of Eiger products in Pontianak. It seeks to provide insights into the complex relationships between these constructs and offer practical implications for brand management.Design/methodology/approach - The study employed a quantitative approach using structural equation modeling (SEM) with partial least squares (PLS). Data were collected through an online survey of 150 Eiger product consumers in Pontianak who met specific criteria. The measurement and structural models were assessed, and hypotheses were tested using bootstrapping procedures.Findings - The results revealed that brand experience had a significant positive impact on brand love, and brand love had a significant positive influence on brand loyalty. However, brand experience did not directly influence brand loyalty. The study found that brand love fully mediated the relationship between brand experience and brand loyalty, highlighting the crucial role of emotional connections in the loyalty formation process.Research limitations/implications - The study focused on a specific brand and geographic context, which may limit the generalizability of the findings. Future research should explore the relationships between brand experience, brand love, and brand loyalty in different contexts and industries.Practical implications - The findings emphasize the importance of creating exceptional brand experiences that evoke emotions and foster brand love. Marketers should prioritize strategies that enhance emotional connections and passionate feelings among customers, as brand love is a key driver of brand loyalty. Regular assessment and monitoring of brand love are crucial for maintaining strong consumer-brand relationships.Originality/value - This study contributes to the existing literature by providing empirical evidence of the mediating role of brand love in the relationship between brand experience and brand loyalty. It offers valuable insights into the complex dynamics of consumer-brand relationships and highlights the importance of emotional connections in building brand loyalty.

The goal of this study was to look at the impact of Internal Control and Organizational Commitment on Fraud Prevention, using Village Fund Management Accountability as an intervening variable in Cermee District, Bondowoso Regency. The research approach adopted was quantitative, including both descriptive and verification components. Data were collected from two sources: primary data gained by delivering questionnaires to participants, and secondary data. Each community provided 75 village officials, including the BPD, village head, village secretary, head of planning, and head of finance, for the research study. The collected data was then analyzed statistically using SPSS version 23 software, including path analysis, coefficient of determination analysis, and hypothesis testing. The results showed that internal control has a significant positive effect on village fund management accountability, organizational commitment has a significant positive effect on village fund management accountability, internal control and organizational commitment simultaneously have a significant positive effect on village fund management accountability, internal control has a significant positive effect on fraud prevention, organizational commitment has a significant positive effect on fraud prevention, village fund management accountability has no significant effect on fraud prevention, internal control, organizational commitment, and village fund management accountability simultaneously have a significant positive effect on fraud prevention, internal control and organizational commitment through village fund management accountability have no significant effect on fraud prevention.

This study aims to examine the influence of celebrity influencer attractiveness, celebrity influencer credibility, and information usefulness on purchase intention towards a skincare brand, mediated by attitude towards the skincare brand and information adoption among Gen Z consumers who make personal care/skincare product purchases based on celebrity influencer recommendations and e-WOM through the YouTube platform in the Jabodetabek area. Using a non-probability sampling method with purposive sampling technique, 250 respondents' data were collected and analyzed using Structural Equation Modeling (SEM). The results show that there is a positive influence of celebrity influencer attractiveness and celebrity influencer credibility on attitude towards the skincare brand, information usefulness on information adoption and attitude towards the skincare brand, and information adoption on purchase intention towards the skincare brand. This indicates that the higher the attitude towards the skincare brand and information adoption perceived by active Gen Z YouTube users who listen to recommendations from YouTubers/celebrity influencers to purchase personal care/skincare products in the Jabodetabek area, the more it will increase the tendency of purchasing intention for the personal care/skincare product brand. Marketers of personal care/skincare products can focus on recruiting experienced celebrity influencers who have a genuine, credible, and convincing appearance to provide useful information to consumers in order to increase the level of information adoption from consumers, which has been proven to increase the purchase intention of personal care/skincare products from consumers.