The purpose of the study was to analyze qualitatively about “Strategies to increase tourist visits during the Covid-19 pandemic era to the island of Lombok, West Nusa Tenggara Province, Indonesia. Especially regarding the implementation of the Motor GP at the Mandalika GP Motorcycle Circuit during the Covid Era at the Mandalika GP Motor Circuit, Kute Beach, Lombok Indonesia. The type of research used is descriptive qualitative with secondary data and primary data obtained from the NTB Provincial Tourism Office and tourism actors by making an overview of strategies in increasing tourist visits to the island of Lombok during the Covid-19 pandemic. During the Covid-19 pandemic to increase tourist visits to NTB, the local government opened tourism areas into several clusters on the island of Lombok, such as the Senggigi area, the Sekotong area (West Lombok), the three dyke tours (Gili Trawangan, Gili Air and Gili Meno) in the North Lombok Regency area. Kute Mandalike Resort tour with Moto GP circuit on Kute beach, Central Lombok regency, Mount Rinjani tourist area in Sembalun, East Lombok district. The strategy for organizing Motor GP in Kute, Central Lombok by looking at several indicators, namely the tourism potential on the island of Lombok, especially the Kute Lombok beach by looking at the Strength (Strengt) supported by the beauty of natural charm and beach tourism with Baunyale culture, geographically very strategic and easy to reach, unique traditions and local community culture and high tolerance. Weaknesses, namely human resources are still low, management of tourist destinations, cultural centers have not been managed properly, and security and comfort are still not guaranteed. Opportunities, which are supported by advances in communication and information technology, the distance of tourist sites from downtown Mataram is easy to reach, and the distance of Lombok International Airport is easily accessible to tourist destinations. Weaknesses, namely low public awareness to maintain the tourism environment, the issue of the Covid-19 pandemic and the non-normality of land and air transportation routes, where tourism access for the Lombok island area is opened in certain areas, such as the Senggigi area, Kuta beach Lombok Tengah, Gili Trawangan, Gili Meno and Gili Air. Tourist visits during Covid-19 experienced a significant decrease (- 46.85%) of the total visits during 2020, especially foreign tourists and in 2021 the number of tourist visits to Lombok, especially West Nusa Tenggara experienced an increase until the percentage was positive to 6.25%. This is supported by the government's policy of opening flight routes for Java, Bali and West Nusa Tenggara and supported by the Super Bike Motor racing event. To improve the economy of the community affected by Covid-19, the regional government seeks to open tourist attractions for local tourist visitors in relatively safe locations while still implementing Health protocols (wearing masks, keeping distance and providing hand washing facilities) and developing cultural tourism. , religious tourism, culinary tourism and village tourism .