The political system in which it is possible to observe the similarities and differences between groups in favor and against presidential candidates based on negotiation, mediation, conciliation and arbitration processes around the management and administration of Information and Communication Technologies is known as governance. It is a growing phenomenon as local or federal elections approach and digital networks are exacerbated as instruments of promotion or dissuasion of a candidate. In this sense, the objective of the present study was to explore the relationship between preferences and expectations regarding voting intentions in a non-probabilistic sample of student users of digital networks. From a structural model [χ2 = 214.35 (47gl) p = 0.007; GFI = 0.990; CFI = 0.997; RMSSEA = 0.001] it was found that the consensus expectations factor determined voting intentions (0.56). The scope and limits of the exploratory factor analysis of principal axes are discussed with a rotation simple and oblique promax with respect to the confirmation of an orthogonal structure.