This research was conducted to describe the characteristics of consumers who shop for garlic through Shopee in Surabaya and analyze the effect of online customer review, rating and brand image on garlic purchasing decisions through Shopee in Surabaya. Determination of the sample using purposive sampling with the criteria of respondents living in Surabaya, having bought garlic through Shopee in Surabaya at least once in the last 6 months and aged 17 years and over. The number of respondents was determined using table method by Cohen and obtained as many as 50 respondents. Primary data collection uses questionnaires and secondary data from literature, books, journals, websites and related government agencies. This quantitative research method uses descriptive analysis and SEM-PLS with WarpPLS 7.0 software. In this study, the results obtained were the characteristics of garlic consumers through Shopee in Surabaya, namely the types female, aged 27-31 years, domiciled in East Surabaya, married, graduated bachelor degree, works as an entrepreneur, income Rp 4.375.000 – 8.750.000 in a month and food expenses Rp 313.000 – 626.000 in a month. Online customer review has a positive effect on garlic purchasing decisions through Shopee in Surabaya. Online customer rating does not affect garlic purchasing decisions through Shopee in Surabaya. Brand image has a positive effect on garlic purchasing decisions through Shopee in Surabaya.

This study aims to analyze the cost, revenue, income and business feasibility of milkfish ponds in Sedati District, Sidoarjo Regency. This research was conducted in Sedati District, Sidoarjo Regency in December 2022 - January 2023. The method used in this study is quantitative using data analysis of income, B/C ratio, and R/C ratio. The number of respondents in this study were 58 farmers. The results showed that the average milkfish production for one period was 1,706.54 Kg, and the average revenue obtained by farmers was Rp 42,053,643.18/ha/season, while the average total costs incurred by farmers was Rp 17,649,438.26/ha/season. And the average income of farmers in Sedati District, Sidoarjo Regency, was obtained at Rp 24,404,204.92/ha/season. The B/C ratio value is 1.38 and the R/C ratio value is 2.38, which means it is feasible to cultivate.