The topic of customer service culture has a very important position and role in the development of every business. In today's social trend, the most important resource of an enterprise is people. In which corporate culture is the glue that binds each individual in the organization together, if an organization has a good corporate culture, it will increase the work motivation of each individual and direct the strength of each individual into the organization. Common goals of the organization, that helps to increase the effectiveness of the organization many times over. Therefore, it can be affirmed that corporate culture is an intangible asset of each enterprise. Considering the specific factors of the banking industry, this is a service business, associated with the human factor. In particular, banking services are high-class and complex services, so the requirements for the human factor must be at a higher level. Therefore, building corporate culture of commercial banks is very necessary, but there are also many difficulties. As one of the earliest established joint stock commercial banks in Vietnam, Vietnam Prosperity Bank - VPBank has made steady progress throughout the bank's history. Especially since 2010, VPBank has grown tremendously with the development and implementation of a comprehensive transformation strategy. According to this strategy, VPBank aims to become one of the top 5 joint-stock commercial banks in Vietnam and one of the top three retail commercial banks in Vietnam by 2017. Supporting the implementation of the above strategy is the corporate transformation of VPBank. Building a strong corporate culture is a key factor and an urgent requirement for VPBank to successfully implement its transformation strategy. The corporate culture at VPBank itself exists, but for many reasons, those cultural features have not been clearly and systematically expressed. Especially in the past time, VPBank has developed very strongly with a rapidly increasing team, including the participation of many foreign officials in VPBank's ranks. In which, members of the Board of Management at VPBank are nearly 30% foreigners, especially in key divisions that decide VPBank's business activities. Therefore, VPBank is forming a multicultural and highly internationalized environment. This led to a rapid change in VPBank's culture, during which the groups within had certain cultural conflicts. So what is VPBank's solution? Therefore, studying the topic: "Corporate culture at Vietnam Prosperity Bank - VPBank" to answer the research question: "What are the aspects of VPBank's corporate culture?.