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Research Article | Volume 4 Issue 2 (July-Dec, 2023)
Business Strategy to Capture the Opportunities in the Medical Industry (Case Study: Analysis of Joint Venture between Sgn Medical and Hasmed Hospital in Sanur Bali)
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Under a Creative Commons license
Open Access
Published
July 6, 2023
Abstract
This research study explores the business prospects, likelihood of achievement, and financial considerations within the healthcare sector for SGN Medical and Hasmed Hospital. The investigation underscores the importance of collaboration through a joint venture, particularly in establishing a laboratory dedicated to molecular diagnostics and upholding scientific excellence. The feasibility and potential success of the proposed enterprise are indicated by an analysis of market trends and available financial resources. Borrowing is recommended as the preferred financing approach owing to its advantages in maintaining ownership, tax benefits, predictability in managing cash flow, leveraging assets, and expedited access to funds. The findings of the study suggest that through a strategic partnership, both organizations can leverage market opportunities, drive diagnostic innovation, and contribute to personalized healthcare, ultimately leading to enhanced patient outcomes.
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Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
Business Strategy to Capture the Opportunities in the Medical Industry (Case Study: Analysis of Joint Venture between Sgn Medical and Hasmed Hospital in Sanur Bali) © 2026 by Elena Minarni Paulina S, Uke Marius Siahaan, Sylviana Maya Damayanti licensed under CC BY-NC-ND 4.0
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Himalayan Journal of Economics and Business Management open access articles are licensed under a Creative Commons Attribution-Share A like 4.0 International License. This license lets the audience to give appropriate credit, provide a link to the license, and indicate if changes were made and if they remix, transform, or build upon the material, they must distribute contributions under the same license as the original.
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