Contents
Download PDF
pdf Download XML
1072 Views
142 Downloads
Share this article
Research Article | Volume 4 Issue 2 (July-Dec, 2023)
Building the Brand Loyalty through Community Empowerment: Mitra Taco Case
 ,
Under a Creative Commons license
Open Access
Published
July 10, 2023
Abstract
The aim of this research is about the Community Empowerment program in company PT. Tangkas Cipta Optimal (Taco) as producer of interior products mainly High-Pressure Laminates (HPL) with main customers are small medium enterprise (SME) in woodworkers and furniture makers in Indonesia. The program is called as Mitra Taco and was founded in August 2021 in the backdrop of economic slowing down due to pandemic COVID 19. The initial objective is to empower the SME through a series of coaching programs both online and offline. By end of 2022 the program already covered 3.873 SME’s across the nation. This research is conducted to elucidate the best model of community empowerment that significantly impacts brand loyalty. The research starts with identifying the business issues faced by Taco followed by the appropriate literature review, analysis, and finally concluded with proposed improvement of the Mitra Taco program that create maximum impact both for the SME and company to achieve its goals. Qualitative research method is used in this research. Data is using primary source from the Mitra Taco members through online survey and in-depth interviews. From the findings we found that his research objective proved that community empowerment can have a significant impact to the business result not limited to building the brand image of the company that doing goods by conducting CSR program. This study encouraged other companies in the industries by empowering the SME (60.5% GDP and 96.9% employment) for the wealth of the nation. Both from online class and offline class (Kopdar) have significant impact for SME’s empowerment. Results in this research shows that Mitra Taco as CSR program has successfully affected the operation of the SME especially those who operate on furniture and material industries.
Keywords
License
CC BY-NC-ND
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
Building the Brand Loyalty through Community Empowerment: Mitra Taco Case © 2026 by Satria Utama, N.Nurlaela Arief licensed under CC BY-NC-ND 4.0
All papers should be submitted electronically. All submitted manuscripts must be original work that is not under submission at another journal or under consideration for publication in another form, such as a monograph or chapter of a book. Authors of submitted papers are obligated not to submit their paper for publication elsewhere until an editorial decision is rendered on their submission. Further, authors of accepted papers are prohibited from publishing the results in other publications that appear before the paper is published in the Journal unless they receive approval for doing so from the Editor-In-Chief.
Himalayan Journal of Economics and Business Management open access articles are licensed under a Creative Commons Attribution-Share A like 4.0 International License. This license lets the audience to give appropriate credit, provide a link to the license, and indicate if changes were made and if they remix, transform, or build upon the material, they must distribute contributions under the same license as the original.
Advertisement
Recommended Articles
Research Article
The impact of organizational flexibility on improving institutional performance in Iraqi business organizations
Published: 22/01/2026
Download PDF
Research Article
Influence of Leadership on Poverty Reduction in the Devolved Government in Trans-Nzoia County, Kenya
...
Published: 30/06/2021
Download PDF
Research Article
Modelling Structure Job Quality, Job Design and Job Satisfaction
...
Published: 30/08/2022
Download PDF
Research Article
Accountability and Transparency of Village Fund Management in Lumajang District
...
Published: 28/12/2023
Download PDF
Chat on WhatsApp
Flowbite Logo
Najmal Complex,
Opposite Farwaniya,
Kuwait.
Email: kuwait@iarcon.org

Editorial Office:
J.L Bhavan, Near Radison Blu Hotel,
Jalukbari, Guwahati-India
Useful Links
Order Hard Copy
Privacy policy
Terms and Conditions
Refund Policy
Others
About Us
Team Members
Contact Us
Online Payments
Join as Editor
Join as Reviewer
Subscribe to our Newsletter
Follow us
MOST SEARCHED KEYWORDS
scientific journal
 | 
business journal
 | 
medical journals
 | 
Scientific Journals
 | 
Academic Publisher
 | 
Peer-reviewed Journals
 | 
Open Access Journals
 | 
Impact Factor
 | 
Indexing Services
 | 
Journal Citation Reports
 | 
Publication Process
 | 
Impact factor of journals
 | 
Finding reputable journals for publication
 | 
Submitting a manuscript for publication
 | 
Copyright and licensing of published papers
 | 
Writing an abstract for a research paper
 | 
Manuscript formatting guidelines
 | 
Promoting published research
 | 
Publication in high-impact journals
Copyright © iARCON Internaltional LLP . All Rights Reserved.