Optimizing and accelerating digital transformation, synergizing, and collaborating among all capital market stakeholders who continuously carry out socialization and education have resulted in rapid growth in the number of investors. This confirms the beginning of societal transformation, where individuals are not only fond of saving but also becoming part of an investing society. However, increasing inclusion alone is not enough. Based on a survey by the Financial Services Authority (OJK) in 2022, the level of public access to investment products is higher than their level of understanding, highlighting the urgent need for an increase in investor literacy. Active investors, both experienced and novice, are always seeking simple, low-risk investment strategies that have been proven to work and provide returns higher than the market average. One of the strategies to consider is the Dog of The Dow strategy, which outperformed the S&P500 and DJIA in the twenty (20) year period since the start of the millennium. In this evaluation study, backtesting the historical performance of various variations of the Dog of the Dow strategy was carried out using historical data on the IDX30 stock index for the period 2012 to 2022. The evaluation study results showed that this dividend yield-based investment strategy can provide positive performance and is also easy to implement. It demonstrates that most of the portfolio stocks falling into the Dog of The Dow category and its variants outperformed the IDX30 index for the 2013-2022 period and can be recommended for application by investors on the Indonesian stock exchange.