The COVID-19 pandemic caused an unprecedented period of financial and operational instability, which had a significant effect on the aircraft maintenance, repair, and overhaul (MRO) industry. For MRO company, preparing a successful recovery from the pandemic's harmful effects is currently the most pressing business challenge. The battle for market share among MRO is fierce, and the road to recovery is still challenging. The post-pandemic environment has transformed, necessitating a departure from conventional corporate practices. The evolving behaviors of manufacturers, suppliers, customers, and competitors underscore the necessity for the industry to proactively adjust. Marketing plays an important role in addressing this challenge and managing the interactions between MRO and customers regarding the company's offerings. Marketing also has a significant impact on customer’s perceptions of the company's brand image. For GMF to adapt to the post-pandemic environment, a comprehensive internal and external study is necessary. Several frameworks such as VRIO, Porter's Value Chain, STP, and Marketing Mix help evaluate the company's capabilities, competitive advantage, market segmentation strategies, and tactical marketing elements. Meanwhile, frameworks as PESTEL, Porter's Five Forces, Customer Analysis, and Competitor Analysis provide insights into the macro-environment, market forces, customer behavior, and industry rivals. Integrating these findings via SWOT frameworks helps formulate an appropriate business and marketing strategy that aligns with the current situation and company target. The proposed marketing strategy, leveraging STP and Marketing Mix, determines expansion strategies, market segmentation tactics, and optimal implementation plan to ensure the strategy's practicality and viability within the expected time and resources.