Usage Pattern, Hurdles and User Contentment of UPI in Rural Area of District Mandi in Himachal Pradesh: A Comprehensive analysis
Background: The Unified Payments Interface (UPI) has changed the way of transactions among the people in India under the mission digital India. In the year 2016, UPI was launched by the National Payments Corporation of India (NPCI), which makes popularize cashless transactions. This study shaded the light on the rural area, usage habits, challenges, and satisfaction levels of UPI users in the rural area of Mandi district of Himachal Pradesh. Materials and Methods: For collecting data, we selected a time series(cross-section) from January to December2023, randomly selected 400 respondents, aged 18 onwards. A specific questionnaire was set up related to UPI usage, challenges to be faced, Satisfaction level and perceptions. Descriptive statistics methods are used. Chi square test is used to analyze the data as quantitatively and thematic analysis as qualitative. Results: Results found that age group of 18 to 24 use 56%, that is highest percentage of usage among studied people. As we distribute male and female, they were 51.5% and 48.5% respectively and large group of users were students (64.5%). Google pay became the most popular app with 92.5% for transactions, 33.5%transaction failures and 27% delayed are the main problems faced by users. Apart from these problems satisfaction label was high with 70.5%. Detention of fraud and privacy protections were suggestions from the respondents. Conclusion: Different age, occupation and gender groups in rural area especially among younger people, UPI is used very frequently for transactions. No doubt, issues like transaction failures and the need for security measures people uses UPI also one of their favorite interfaces. By making it user friendly India can move closer to a digitally empowered economy.