Green Energy Transition: Valuation and Strategy for Corporate Image Enhancement in Pt Adaro Energy Tbk
This study explores the implications of transitioning to renewable energy sources for PT Adaro Energy Tbk, an Indonesian energy company. The research's objectives were to assess the non-financial benefits of adopting green energy, evaluate the company's financial performance, and derive its intrinsic value using Free Cash Flow to Firm (FCFF), Price to Earnings Ratio, and EV/EBITDA. The findings suggest that renewable energy incorporation could significantly enhance PT Adaro's non-financial value, promoting corporate responsibility and fostering improved stakeholder relationships. Despite the shift towards green energy, PT Adaro demonstrated strong financial performance and appeared undervalued based on its intrinsic value calculations. The study concluded with recommendations for PT Adaro to leverage its green initiatives for corporate image enhancement, engage stakeholders, provide sustainability reporting, and form green partnerships. The research, while providing useful insights for similar corporations, recognized its limitations, such as dependency on publicly available data and the complexities of the renewable energy sector. Suggestions for future research included exploration of technological advancements, global trends impacting the sector, and alternative valuation methods.